Elise wants to give her audience a reason to listen by relating the topic to their needs and interests. What does she hope to create?

A) Need for the information
B) Fresh perspective
C) Information relevance
D) Focus on the unusual
E) Plan for repetition

C

Communication & Mass Media

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A journalist was writing a story about a mountaineer who had just broken his own record of climbing the highest peak in the country

The story gave all the details of the preparations the mountaineer went through and of his previous climbs, but not much about the peak he had just conquered. At this point, what process needs to be undertaken concerning the story, and why? a) Copyediting; so the story can be written in a way that answers all the questions b) Rewriting; as the wordiness of the story needs to be increased to include the height of the new peak c) Copyediting; so the story is in compliance with the style rules d) Rewriting; as the story needs to be restructured to be internally consistent and include the height of the new peak.

Communication & Mass Media

Which presentation aid is most useful when your subject is complex or your message contains

a lot of statistical information? A) handout B) chalk and marker board C) transparency D) slide

Communication & Mass Media