Identify three different types of personal communication channels
What will be an ideal response?
Personal communications channels derive their effectiveness from individualized presentation and feedback and include direct marketing, personal selling, and word of mouth. Advocate channels consist of company salespeople contacting buyers in the target market. Expert channels consist of independent experts making statements to target buyers. Social channels consist of neighbors, friends, family members, and associates talking to target buyers.
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Under the current GAAP additional depreciation due to market values in excess of book values no longer necessitates a reduction in the equity in subsidiary income (on the books of the parent) under the complete equity method
a. true b. false
Guarantees are most effective in two situations. The first is when the company or products are not well known and the second is when the product's quality is ________ to competition
A) not known B) different C) inferior D) equivalent E) superior