Guarantees are most effective in two situations. The first is when the company or products are not well known and the second is when the product's quality is ________ to competition

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, is known as ______.

cognitive dissonance retail buying consumer behavior customer loyalty

Which of the following primary relationship activities in building strategic alliances involves facilitating the creation of personal relationships at many levels, traveling to partner facilities and engaging in technical conversations, and blending social and business time?

A. Imaging B. Initiating C. Interfacing D. Dating E. Committing