What is reverse synergy?
What will be an ideal response?
When new media bring together the worst of old and new media. An example would be when the Internet spreads false rumors rapidly nationwide.
Communication & Mass Media
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Television commercials have been shortened from 60 seconds in the early days of television to
A) 45 seconds. B) 30 seconds. C) 15 seconds. D) 10 seconds.
Communication & Mass Media
The characteristics of personal proof include
A) integrity, personality and competence. B) power, personality and goodwill. C) integrity, competence and goodwill. D) power, integrity and goodwill.
Communication & Mass Media