A marketer of exclusive products would be most likely to use ________ marketing

If the audience for a presentation will be interested in, but neutral to, what you have to say,

A) reward their goodwill by speaking in a relaxed, confident manner. B) dismiss their concerns and persuade them that they are mistaken for feeling that way. C) consider the indirect approach to establish common ground and diffuse skepticism. D) build your credibility as you present compelling reasons to accept your message. E) limit the use of visuals.

When planning an outline for your speech, keep in mind that

A) it can include delivery cues, such as where you plan to pause for emphasis or use visuals. B) you should keep each item to two- to three-word descriptions of what you will say. C) you can leave out all transitions. D) this is not the place to include "stage directions." E) you should start with the opening and close.