How does the place strategy differ from the promotion strategy?
What will be an ideal response?
Answer: The place strategy asks: "How do we place (distribute) the product in the right locations?" The promotion strategy asks: "How do we communicate the benefits of the product?"
Explanation: The place strategy focuses on placing or distributing a product or service, whereas the promotion strategy focuses on techniques used to motivate consumers to buy their products.
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Alexandra, the sales manager for a regional hotel chain, knows her salespeople identify customer needs, tailor products and services to meet those needs, negotiate prices and a variety of other activities. She decides to redefine their jobs and call her salespeople
A. Category management specialists B. Data mining marketers C. Marketing representatives D. Customer loyalty partners E. Preferred providers
Improperly gather evidence:
a. is not allowed in court because it violates Fourth Amendment rights b. is allowed in court because it does not violate Fourth Amendment rights c. is not allowed in court because it violates Fifth Amendment rights d. is not allowed in court because it violates First Amendment rights e. is allowed in court because it does not violate First Amendment rights