Alexandra, the sales manager for a regional hotel chain, knows her salespeople identify customer needs, tailor products and services to meet those needs, negotiate prices and a variety of other activities. She decides to redefine their jobs and call her salespeople
A. Category management specialists
B. Data mining marketers
C. Marketing representatives
D. Customer loyalty partners
E. Preferred providers
Ans: C. Marketing representatives
Business
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In general, organizational citizenship behaviour is motivated more by extrinsic rewards, than intrinsic rewards.
a. true b. false
Business
The potential exposure that any individual firm bears that the second party to any financial contract will be unable to fulfill its obligations under the contract is called:
A) interest rate risk. B) credit risk. C) counterparty risk. D) clearinghouse risk.
Business