Higher rates are charged for library services used by more affluent borrowers, such as DVD rentals, the pricing objective is called:

With regard to the net present value (NPV) profiles of two projects, the crossover rate is best described as the discount rate at which:

a. two projects have the same NPV. b. two projects have the same internal rate of return. c. a project's NPV changes from positive to negative.

Computer mouse and interface device maker AdvTechPRO is only a fraction the size of software giant Terminal Time Software Inc AdvTechPRO manufactures every variation of computer mouse imaginable (for left-handed people, wireless mice, shaped like

actual mice, LED mice, etc.). Through skillful ________, the firm dominates the PC mouse market, with Terminal Time Software as its runner up. A) centralization techniques B) niching C) brand imaging D) vertical integration E) benchmarking