Computer mouse and interface device maker AdvTechPRO is only a fraction the size of software giant Terminal Time Software Inc AdvTechPRO manufactures every variation of computer mouse imaginable (for left-handed people, wireless mice, shaped like
actual mice, LED mice, etc.). Through skillful ________, the firm dominates the PC mouse market, with Terminal Time Software as its runner up.
A) centralization techniques
B) niching
C) brand imaging
D) vertical integration
E) benchmarking
B
Business
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Grantee is to a deed as devisee is to a
A) trust. B) will. C) estate. D) leasehold.
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The cost of wasted capacity is
A) the reduction in margin that results from having to go to a backup source. B) the margin that would have been generated if the capacity had been used for production. C) the productivity increase generated when the capacity is used for production. D) the sales potential of excess capacity kept in reserve for emergency production.
Business