Deco Furniture sells reproductions of furniture and collectibles that were seen during the early part of the 20th century. The store's owner does not take into account competition when pricing the store's merchandise. The markup on all items in the store is 100 percent over cost (or double the cost). What is Deco Furniture using?

The advertisement for a pool reads "a vinyl pool from Parker's for just $5000." When David contacted the firm for the pool, the customer service representative tells David that the total cost will be $8000

When David enquires about the extra $3000, the customer service representative says that is for installation. Which service-quality gap does this situation demonstrate?

Which of the following is NOT a potential disadvantage associated with a firm going public?

A) A more liquid market for owners to sell their ownership shares. B) Because shares are more dispersed, management must work with a more diverse group of stakeholders. C) The firm faces more rigorous disclosure of its financial situation, and this disclosure requirement has both monetary and time costs. D) Management needs to more actively manage shareholder expectations and deal with some investors who have a short-term focus on profitability rather than long-term growth.