The advertisement for a pool reads "a vinyl pool from Parker's for just $5000." When David contacted the firm for the pool, the customer service representative tells David that the total cost will be $8000
When David enquires about the extra $3000, the customer service representative says that is for installation. Which service-quality gap does this situation demonstrate?
This is an example of a gap between service delivery and external communications. Consumer expectations are affected by statements made by company representatives and ads. Here, the ad promised a pool for one price, but the actual price is much higher than the consumer is led to expect.
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The American Community Survey is designed to help update Decennial Census data by collecting information on a small percentage of the population in all counties, American Indian areas, Alaska Native areas, and Hawaiian homelands on a rotating basis
using a sample. Indicate whether the statement is true or false
Which of the following segmentation techniques segments markets according to their physical
location? A) behavioral B) geographic C) psychographic D) demographic