Descriptive messages are characterized by two basic tactics: message ownership and evaluative language

Video news releases (VNRs) emphasize the generic products to be sold rather than the brand names. But what major problem do organizations face when producing VNRs?

a) Uncertainty of usage b) More competitors c) Smaller audience d) Media rights

Select five concepts from Structuration Theory to apply to a school as an organization. Use examples to illustrate each concept. Be sure to explain each concept's role in the larger theoretical framework to show you understand how it relates to the theory.

What will be an ideal response?