Video news releases (VNRs) emphasize the generic products to be sold rather than the brand names. But what major problem do organizations face when producing VNRs?

a) Uncertainty of usage
b) More competitors
c) Smaller audience
d) Media rights

ANS: a

Communication & Mass Media

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During intercultural conflict, in general, individualists tend to _______.

a. use more dominating styles than collectivists b. use more integrative strategies than collectivists c. use more avoiding styles than collectivists d. use more obliging styles than collectivists.

Communication & Mass Media

Identify what is studied in the field of cross-cultural communication as compared with intercultural communication.

What will be an ideal response?

Communication & Mass Media