Learning to see the power of messages helps us to become __________ of the media.

For fear appeals to be effective, the speaker needs to convince the audience that the threat is

real. Indicate whether the statement is true or false

The PR strategy that relies on targeting specific Internet users with a given communication and relying on them to spread the word is referred to as

A. spreading the news. B. Web-based marketing. C. viral marketing. D. interconnecting essential publics.