The PR strategy that relies on targeting specific Internet users with a given communication and relying on them to spread the word is referred to as

A. spreading the news.
B. Web-based marketing.
C. viral marketing.
D. interconnecting essential publics.

Answer: C

Communication & Mass Media

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________ skills are among the most desired skills for students planning a career in public relations

A) Writing B) Foreign language C) Research analysis D) All of the above. E) None of the above.

Communication & Mass Media

In your research, you should try to avoid taking more notes than you will probably need.

Answer the following statement true (T) or false (F)

Communication & Mass Media