How does the pursuit of a response strategy impact the supply chain decisions of: 1. primary supplier selection criteria, 2. supply chain inventory, 3 . distribution network, and 4. product design characteristics?
What will be an ideal response?
1. Suppliers should be selected primarily based on capacity, speed, and flexibility.
2. The firm should use buffer stocks to ensure speedy supply.
3 . The firm should use fast transportation, and it should provide premium customer service.
4. Products should have low setup times, and they should be poised for rapid production ramp-up.
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Consumers who mistrust marketing research are more likely to ________
A) consider marketing research initiatives as genuine endeavors aimed at heightening customer satisfaction B) believe that marketers rarely use personal data to manipulate consumer behavior C) believe that the misuse of research findings is highly unlikely D) consider marketing research efforts, such as interviewing, intrusions on consumer privacy E) feel positive about being personally interviewed by marketers
The Harvard School is a(n) ________ approach to antitrust policy
A) structural B) centralized C) subjective D) efficiency-based