Consumers who mistrust marketing research are more likely to ________
A) consider marketing research initiatives as genuine endeavors aimed at heightening customer satisfaction
B) believe that marketers rarely use personal data to manipulate consumer behavior
C) believe that the misuse of research findings is highly unlikely
D) consider marketing research efforts, such as interviewing, intrusions on consumer privacy
E) feel positive about being personally interviewed by marketers
D
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Finnish cellular phone giant, Nokia, customized its 6100 series mobile phone for every major market in which it is present. In Asia, for example, the series came with higher ring volume so that it could be heard on the crowded Asian streets
This is an example of a ________. A) straight extension B) forward invention C) regional version D) city version E) country version
Which of the following refers to the process by which cultural traits spread from one culture to another?
A) cultural heterogeneity B) cultural imperialism C) cultural diffusion D) cultural literacy