What is the usual goal of sales promotion (regardless of what form it takes)?
a. immediate purchase by consumers
b. market share leadership
c. return on investment
d. economies of scale
Ans: a. immediate purchase by consumers
Business
You might also like to view...
In which of the following stages of personal selling does a salesperson tell the product story to the buyer?
A) preapproach B) prospecting and qualifying C) presentation and demonstration D) closing E) overcoming objections
Business
The number of interviews that must be completed is the ________
A) incidence rate B) initial sample size C) completion rate D) final sample size
Business