In the context of international advertising, global mass media advertising is a powerful tool for _____.

Salespeople are most likely considered knowledge workers because they:

A) position and lay out information in a way that helps buyers understand it B) gain knowledge of the product before they can sell it C) repeat a script that they are given by their managers D) develop an understanding of the best practices of sales E) create products themselves before they sell them

With regard to the three different types of trust that negotiators can form in their relationships

with a counterparty, identification-based trust results from: A) reciprocating another party's behavior B) trusting that the counterparty will stand behind their issued threats C) seeing another person as a bad role model D) having complete empathy with another party