Which of the following participants in a firm's go-to-market strategy is most efficient in that it is inexpensive per customer contact?

________ is a business practice in which a buyer shapes a supplier's products and operations to satisfy its needs

A) Reciprocity B) Functionalization C) Reverse marketing D) Bottom-up marketing E) Crowdsourcing

Security is one of the basic principles of the Global Code of Conduct

Indicate whether the statement is true or false