Students who have difficulty paying attention to a lecturer because they don't understand the

terminology the professor is using are experiencing

A) factual distractions.
B) psychological distractions.
C) physical distractions.
D) semantic distractions.

D

Communication & Mass Media

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The target audience of a campaign is asked to watch a new TV ad. Just 24 hours after release of the ad, the company sends personnel to interview those who participated in watching it. What is this strategy called?

a) Day-after recall b) Survey research c) Attitude measurement d) Accurate dissemination

Communication & Mass Media

According to your book, status and power are essentially the same thing

Indicate whether the statement is true or false

Communication & Mass Media