What is core competence?
What will be an ideal response?
Answer: A core competence is an interrelated set of activities that can deliver competitive advantage, both short term and long term. Competencies can be considered "core"when they fulfill the following requirements:
1. provide access to a wide variety of markets
2. significantly contribute to perceived customer benefits of the end products or services
3. are difficult for competitors to imitate
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Many sellers offer either general or specific guarantees. Guarantees reduce the buyer's ________ risk
A) actual B) perceived C) real D) implied E) stated
Which of the following types of questions allow respondents to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives?
A) multiple-choice questions B) open-ended questions C) dichotomous questions D) structured questions E) alternative questions