The information systems auditing technique that uses software that has been specifically designed to allow auditors to perform audit-related data processing functions is called

In most cases, research should be conducted only when the expected value of the information to be obtained exceeds the cost of the research.

a. true b. false

Which of the following media timing factors expresses the rate at which new customers enter the market?

A) buyer turnover B) purchase frequency C) media reach D) weighted number of exposures E) advertising impressions