CH2MHill's Digital Communication Manager cannot deny the importance of what form of business? communication?
A. Social media
B. One-to-one interaction
C. Online Wiki tools
D. Teleconferencing
E. Traditional print media
Answer: B. One-to-one interaction
Communication & Mass Media
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The handshake, according to the hierarchy designed by Heslin and Alpern, is categorized as __________ communication
a. intimate b. friendship c. social d. professional
Communication & Mass Media
Which of the following would likely improve the effectiveness of messages?
a. more diversity among PR, marketing, and advertising professionals b. an increased focus on accurately translating copy into multiple languages c. the use of celebrities and models from different cultures and ethnicities d. the implementation of integrated marketing communication concepts
Communication & Mass Media