McDonald's addressed its lagging profitability by first closing stores operating below its guidelines. McDonald's used a consolidation strategy

Posting a firm's Web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:

A) brand reinforcement B) brand spiraling C) interactive marketing D) virtual marketing

Describe in some detail the key elements that define the interaction between marketers and media

What will be an ideal response?