Posting a firm's Web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:
A) brand reinforcement
B) brand spiraling
C) interactive marketing
D) virtual marketing
B
Business
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Which of the following intangible assets could not be sold by a business to raise needed cash for a capital project?
a. Patent. b. Copyright. c. Goodwill. d. Brand Name.
Business
In a business setting, managers sometimes do not realize they are behaving unethically, primarily because they:
A. fail to take into account the ethical dimension of business decisions. B. ignore business variables such as cost, delivery, and product quality. C. have a strong system of personal ethics. D. abide by the concept of noblesse oblige. E. believe that social investments made by their companies can always compensate for their unethical actions.
Business