When discussing format-specific production we use terms such as:
a. TSL
b. reach
c. cume
d. all of these
e. none of these
.D
Communication & Mass Media
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________ are techniques, such as humor or suspense, used to get the audience?s attention
A) Attention factors B) Brainstorms C) Rhetorical questions D) Clusters
Communication & Mass Media
Defining value-laden terms such as "beneficial," "harmful," or "effective" provides
the criteria used to make value judgments. Indicate whether the statement is true or false
Communication & Mass Media