When discussing format-specific production we use terms such as:

a. TSL
b. reach
c. cume
d. all of these
e. none of these

.D

Communication & Mass Media

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________ are techniques, such as humor or suspense, used to get the audience?s attention

A) Attention factors B) Brainstorms C) Rhetorical questions D) Clusters

Communication & Mass Media

Defining value-laden terms such as "beneficial," "harmful," or "effective" provides

the criteria used to make value judgments. Indicate whether the statement is true or false

Communication & Mass Media