Could the controversial A&F catalog actually have been a good public relations tactic? After all, it brought a great deal of media attention to the retailer and its catalog
What will be an ideal response?
This argument is the essence of what is known as press agentry. P.T. Barnum
used to say, "I don't care what you write about me as long as you spell my name right." However, we doubt that the officials of Exxon feel that way. The Exxon
Valdez fiasco brought a great deal of media attention to the company and its
products. True, A&F's marketing blunder did put the catalog in the national
spotlight -- but a more successful marketing effort would have done so without the
accompanying negative publicity.
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Bella is strongly advocating for enacting a policy on campus that bans all smoking on campus. Bill tries to convince her that his position is the better which is that smoking should be restricted to designated smoking areas that are at least 25 feet from the nearest building entrance. Many would consider this to be a strongly anti-smoking position. She gets very agitated at one point and tells Bill that she cannot continue to talk to someone whose position is so far from hers and so pro-smoking. Bella’s assessment of Bill’s position is an example of:
a. Likelihood effect b. Ego-involvement c. Assimilation effect d. Contrast effect
The Internet Corporation for Assigned Names and Numbers (ICANN) is largely supported by the US government.
Indicate whether the statement is true or false.