Value chain linkages must be examined not merely across activities within the company but also in terms of managing relationships with external entities such as suppliers, alliance partners, distributors, or customers within and across nations.

According to strategic trade policy, governments should use _____ to support development work aimed at commercializing target technologies.

Fill in the blank(s) with the appropriate word(s).

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class

A) Category points-of-difference B) Conceptual points-of-parity C) Competitive points-of-parity D) Category points-of-parity E) Competitive points-of-difference