To perform data conversion of complex data, programs must be constructed and tested in the same manner as operational software

Ivan was interested in buying a 40 acre parcel of commercially zoned property offered for sale by Land Co. He thought he might build a professional office complex, but would not know for sure until he consulted with soil engineers and architects. To make certain that the property was not taken off the market or sold to another buyer while he was deciding, he gave Land Co. $15,000 to keep the offer open for 3 months. This is an example of a __________________

a. Merchant's firm offer b. Option contract c. Preliminary negotiation d. Bargained for exchange

Presenting customers with a verbal or written statement of the product idea and then recording their reactions is the most common approach to:

A) idea screening. B) brainstorming. C) concept testing. D) test marketing.