Presenting customers with a verbal or written statement of the product idea and then recording their reactions is the most common approach to:
A) idea screening.
B) brainstorming.
C) concept testing.
D) test marketing.
C
Business
You might also like to view...
Use a passive sentence when you need to form a ________________ from one sentence to the next
a. logical connection b. rhythmic tone c. sense of time d. smooth transition
Business
The goal of _______ in the context of business channels entails the augmenting products and services channel partners contribute to the supplier firm's market offering
a. market access b. value-added c. cost-to-serve d. total customer experience
Business