In many value chains, an organization must have the ability to educate ________
A) internal partners only
B) external partners only
C) only its own employees
D) both internal and external partners
Answer: D
Explanation: Successful partners in value chains need to educate not just internal, external, and their own partners. Education must take place both internally and externally, making this choice the correct response. Internal education occurs when partners show their own people or related companies how to perform a task. External education occurs when an organization must reach beyond its organizational boundaries to teach or become informed about some process or skill that will add value to the transformation process.
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A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and ________
A) performance B) utility C) tangibility D) price E) availability