Transformational leadership—the most active and effective approach.

What will be an ideal response?

transformational leadership has the strongest and most beneficial effects of any of the leadership variables described in this chapter.

It's also the leadership approach that's most universally endorsed across cultures.

Communication & Mass Media

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Small portions of the interviews are called ______.

A. blurbs B. snippets C. soundbites D. buzz

Communication & Mass Media

What suggestion presented in your textbook for using supporting materials is used in the following speech excerpt?Since it first opened for business, McDonald's has sold over 100 billion hamburgers. To give you an idea how many hamburgers that is, think of it this way: Since each McDonald's burger (with the bun) is about 2 inches thick, 100 billion hamburgers stacked on top of each other would reach over 3 million miles-fifteen times as far as the moon.

A. Explain your statistics. B. Use examples to quantify ideas. C. Present testimony from qualified sources. D. Quote or paraphrase accurately. E. Use statistics to personalize ideas.

Communication & Mass Media