The introduction of a third variable in cross-tabulation can result in which of the following possibilities?
A) refined association between the two original variables
B) no association between the two original variables
C) no change in the initial pattern
D) All of the above are correct.
D
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ABC television network uses billboard, television, magazine, and newspaper advertising to inform viewers about new episodes of a popular television program. Therefore, ABC television network uses _____ communication to promote the television program
a. referential b. mass c. factual d. interpersonal
An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the source of this ad is ________
A) Melina Kanakaredes B) Ladies' Home Journal C) readers who redeem the $1-off coupon D) Maybelline E) the target market to whom Melina Kanakaredes appeals