An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the source of this ad is ________

Which of the following is an alternate form of the accounting equation?

a. Assets - Liabilities = Stockholders' Equity b. Revenues - Expenses = Net Income c. Assets = Liabilities - Stockholders' Equity d. Expenses - Dividends = Net Income

Which of the following best describes the difference between a major and a secondary violation?

A. Major: first violation; secondary: second violation at a school B. Major: helps a school to gain a recruiting advantage; secondary: helps a school to gain a competitive advantage C. Major: helps a school to gain a recruiting or competitive advantage; secondary: could result in severe penalties to an institution D. Major: provides a school with an extensive recruiting or competitive advantage; secondary: provides a minimal recruiting or competitive advantage and may be inadvertent or isolated in nature