A new supermarket, The Factory, has installed closed circuit cameras and TVs to find out the category of products and the specific brands favored by customers. This is done so that space allocated to different products can be revised. This is an example of:

A merchandiser's statement of retained earnings looks exactly like that of a service business

Indicate whether the statement is true or false

Audiences react differently to different media, therefore

A) MPR professionals need to create one overall message for all media. B) not all connectors are appropriate channels for delivering an MPR message. C) psychographic data cannot be trusted as being completely accurate. D) television advertising is the most reliable and inexpensive way to target a message. E) MPR professionals should put more effort into personal sales to promote products.