What are the advantages and disadvantages of customized international marketing?
What will be an ideal response?
The advantages of customized international marketing are that it 1. reflects different conditions of product use, 2. acknowledges local legal differences, 3. accounts for differences in buyer behavior patterns, 4. promotes local marketing initiatives, and 5. accounts for other differences in individual markets. The disadvantages are that it 1. increases marketing costs, 2. inhibits centralized control of marketing, 3. creates inefficiency in R&D, 4. reduces economies of scale in production, and 5. ignores the trend toward a single global marketplace.
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Which of the following is an example of a bottom-up technique for developing promotional budgets?
A) the competitive-parity method B) the objective-task method C) the percentage-of-sales method D) the pull-push method E) the AIDA method
Japan, Canada, and France have a literacy rate of about 99 percent
Indicate whether the statement is true or false.