Which of the following is an example of a bottom-up technique for developing promotional budgets?

All other factors being the same, firms that are more dependent on stock issues for raising financial capital have greater financial risk

Indicate whether the statement is true or false.

Which statement below regarding book value is not appropriate?

A) It may not reflect a company's ability to generate future cash inflows. B) It includes the market's valuation of the company's good will. C) It reflects historical costs of assets, which may be poor indicators of those assets' replacement costs. D) It often is a poor estimate of a company's fundamental value.