The statement that Mac users are more creative than PC users is an example of a(n)

The force field analysis technique seeks to analyze a problem by determining the ________

forces, which are forces that enhance movement toward the goal, and ________ forces, which are forces that inhibit movement toward the goal. Fill in the blanks with correct word

In terms of persuasion, the concept of similarity:

a. represents and infinite number of factors in which two people can be alike b. is defined as the message spender having similar demographic traits to the message receiver c. directly influences the persuasive effectiveness of a message sender d. only is concerning when researchers are studying credibility