In terms of persuasion, the concept of similarity:

a. represents and infinite number of factors in which two people can be alike
b. is defined as the message spender having similar demographic traits to the message receiver
c. directly influences the persuasive effectiveness of a message sender
d. only is concerning when researchers are studying credibility

a. represents and infinite number of factors in which two people can be alike

Communication & Mass Media

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Based on your new knowledge regarding outlining, what advice would you give someone who had

never outlined a speech? Discuss what you believe is the most essential and important information and provide an example to support your claims. What will be an ideal response?

Communication & Mass Media

When giving an informational speech on an object or event, explaining _______________ is most important in increasing audience interest.

A. how the object or event plays an important role in the audience's lives B. how you came to the decision to speak about the topic C. why the topic is important to you, the speaker D. all of these choices E. none of these choices

Communication & Mass Media