Goal setting should be practiced in major life areas, including:

When the recent recession hit, Zappos decided to stop offering complimentary overnight shipping to first-time buyers and offer it to repeat buyers only, which is an example of the ________ best practice of top service companies

A) strategic concept B) profit tiers C) top-management commitment D) high standards E) monitoring systems

Which major communication tool makes use of displays, discounts, coupons, and samples?

A) sales promotion B) sponsorship C) publicity D) public relations E) advertising