BP and Exxon Mobil possess significant capabilities in exploration, extraction, refining, and
distribution. These companies are categorized as highly ________ because they are involved in
every stage of the value chain.
A) capable B) integrated C) diversified D) tangible
B
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Which of the following is a disadvantage to curation sites?
A) Curation sites have the potential to reshape audience behavior. B) Curation sites can include extensive shared expertise in a variety of fields. C) Curation sites allow anyone in the community to share experiences. D) Curation sites require tight control over the message. E) Curation sites have little regulation regarding content ownership.
Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?
A) factory-supply networks B) downstream partners C) resource banks D) upstream partners E) supply channels