Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?
A) factory-supply networks
B) downstream partners
C) resource banks
D) upstream partners
E) supply channels
B
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Hart's Department Store was accused of deceptive promotion. Which of the following best explains what might have happened?
A) Hart's refused to advertise sale prices in the local paper. B) Hart's advertised a bargain price on an out-of-stock product. C) Hart's advertised a large price reduction from a phony high retail list price. D) Hart's used misleading labeling on certain products. E) Hart's exaggerated its package contents through subtle design.
Carey David's wholesale company helps retailers train salesclerks, improve store layouts and displays, and set up inventory control systems
According to this information, which of the following wholesaler's channel functions does Carey David provide? A) buying and assortment building B) selling and promotion services C) risk bearing services D) marketing information E) management services and advice