According to Porter, to achieve a differentiation competitive strategy by following the functional strategy of technological leadership, a business unit should
A) pioneer the lowest-cost product design.
B) innovate in other activities to increase buyer value.
C) avoid R&D costs through imitation.
D) create low-cost ways of performing value activities.
E) be the first firm down the learning curve.
B
Business
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Licensing as a market entry mode has several disadvantages and opportunity costs, which does not include:
A) limited market control. B) agreement may have short life. C) leveraging and exploiting by licensee. D) similar product or technology development by licensee. E) adaptations by licensee to fit local tastes.
Business
Two of the most important clauses in a distributor contract are the performance and cancellation clauses
Indicate whether the statement is true or false
Business