Licensing as a market entry mode has several disadvantages and opportunity costs, which does not include:
A) limited market control.
B) agreement may have short life.
C) leveraging and exploiting by licensee.
D) similar product or technology development by licensee.
E) adaptations by licensee to fit local tastes.
E
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Anne-Marie Cole runs the sales division for a local auto insurance firm. One of her key duties is to calculate her company's market share. When evaluating the prior year numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Anne-Marie's current market share?
A. 1% B. 10% C. 18% D. 20%
The active listening skills used when you listen to the spoken word are ________ when you "listen" to what people say in their writing
A) inapplicable B) equally useful C) much more required D) far less effective E) rarely used