Which of the following statements is FALSE?
A) most banks will refuse to honour a cheque four months after its date
B) an endorsement occurs when a payee signs a cheque over to another party
C) it is very difficult to get a bank to stop payment on a certified cheque
D) a bank can be liable if it refuses to honour a certified cheque
E) a cheque can be signed and dated for payment in the future
A
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Which of the following best describes the value chain of a company?
A) the collection of businesses and products that make up the company B) profits earned by the cash cows and stars in the company's business portfolio C) touchpoints at which a company or brand interacts with its consumers D) the series of departments that design, produce, market, deliver, and support the company's products E) a network made up of the company, its suppliers, and its distributors working together to deliver customer value
Discuss the concept of brand positioning
What will be an ideal response?