Being "good with people" is often the first thing many associate with public relations, but how important is it on the list of eleven common tasks in public relations practice?
A. Most important (1 of 11) D. Least important (11 of 11)
B. In the top third (4 of 11) E. Not important at all
C. About in the middle (6 of 11)
D
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Ross Stuart is a purchasing manager in a Texas-based manufacturing company. He sources most of the raw materials needed by his company from Kramer Corp However, Ross is unhappy with Kramer's prices
Additionally, he thinks that the quality of the raw materials supplied by Kramer is substandard. Which of the following stages in the business buying process is Ross' company currently in? A) general needs description B) problem recognition C) product specification D) order-routine specification E) performance review
A regional restaurant chain spends $90,000 for a local television advertising campaign that delivers $450,000 in incremental revenue. What is the ROMI factor?
A) 4 B) 5 C) 50% D) $360,000 E) $450,000