B2C and B2B orders have similar order-fulfillment processes and pricing models

Evaluating a bad-news message ________

A) is a good idea, but not vital B) involves only the typical evaluating questions that should be used to evaluate any type of message C) is less important than it is for other types of messages, as there is nothing you can do to alter the fact that your audience won't be receptive to bad news D) should include determining if the message communicates a sense of goodwill to the audience and whether it will achieve a good business result E) should only be done if there is time to spare, since bad-news messages are often very time sensitive

The societal marketing concept is integral to the practice of

A) integrated marketing communication. B) brand authoring. C) economic logic. D) word-of-mouth. E) corporate social responsibility.