Discuss the procedures for coding unstructured or open-ended questions

What will be an ideal response?

Respondents' verbatim responses are recorded on the questionnaire. Codes are then developed and assigned to these responses. Sometimes, based on previous projects or theoretical considerations, the researcher can develop the codes before beginning fieldwork. Usually, this must wait until the completed questionnaires are received. Then the researcher lists 50 to 100 responses to an unstructured question to identify the categories suitable for coding. Once codes are developed, the coders should be trained to assign the correct codes to the verbatim responses. Category codes should be mutually exclusive and collectively exhaustive. Category codes should be assigned for critical issues even if no one has mentioned them. Data should be coded to retain as much detail as possible.

Business

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Which of the following actions in the table ENROLLMENT will be prevented by an insertion anomaly?

A) Entering a new student 444, Sue B) Entering a new student 555, Lisa C) Entering a new record 666, Bob, E1, English D) Entering a new class M1, Math1

Business

All of the following are advantages of out-of-home advertising except:

A) low cost per impression. B) broad reach. C) able to provide in-depth messages. D) accessible for local ads.

Business