Using social media to engage females with the Hooter's brand was a wise strategic decision because:
A) it offers two-way communication while advertising is one-way communication.
B) social media is better for enhancing brand image than advertising.
C) social media provides a means to support giveaways and consumer promotions.
D) overall, females are heavier users of social media than males.
D
Business
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Indicate whether the statement is true or false
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A) word-of-mouth B) innovation C) usage D) diffusion E) adoption
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